quicky about another similar nike ad

An ad just like this the other one (big text black background, over the top dunk), also from Nike was recently scrapped because it was generating homophobic criticism (Hunsberger 2008). The image also incorporates the stereotypical white guy to make it even edgier. I don't think that race should has anything to do with this, but it is an easy target that can generate easy negative criticism.

This image shows direct crotch to face contact along with the text posted in capitals "THAT AIN'T RIGHT" that caused enough controversy for Nike to cancel the ads that where even shown on billboards in Oregon. The previous posts ad image seems to have kept the discriminating dunk image, but went for a more conservative, less stirring approach.


HunsBerger, Brent. "Is Nike's Hyperdunk ad homophobic?". Playbooks and Profits blog. 2008. Oregon Live.com. September 30th, 2008.